Bulk/mass SMS messaging has grown alongside the sending of single messages (such as one-time passwords and delivery alerts), interactive messaging (such as group messaging services), and incoming number services in today's application-to-person SMS messaging services (such as mobile marketing campaigns, voting or information lines).

Businesses and organisations can utilise one or more solutions to send and receive SMS messages, such as a mobile phone application, a software programme, a web interface, or integrating an SMS API with their website or system, which is a distinguishing feature of bulk SMS messaging. These bulk SMS messaging solutions work with an SMS gateway provided by a service provider to ensure that messages are delivered to mobile phone numbers all over the world.

Between mobile network operators and wireless applications service providers, an SMS gateway serves as a relay. These SMS gateways allow SMS traffic to be distributed over a direct link to a mobile network's SMSC (Short Message Service Centre) and then to a recipient's mobile phone number. The technique of distributing marketing communications by text message is known as SMS marketing. It's a type of opt-in marketing that needs subscribers to check in. This distinguishes it from social marketing, in which the marketer publishes public material for others to like or follow. Add money to your SMS so that your contacts can withdraw money promptly to their mobile money or hubtel account.

The Advantages and Disadvantages of bulk SMS

Advantages

Increasing Use of mobile phones: Mobile phone usage is on the rise in India, with 581 million smartphone users. The typical person looks at their phone 150 times every day.

The highest rate of open: Bulk SMS has the highest open rate, with 98 percent of messages being read within three seconds of receipt.

Instant Delivery: It takes less than 7 seconds for an SMS to arrive at any time and location. This will allow you to reach customers far more quickly than any other method.

Customer Engagement: SMS provides a direct line of communication with customers, allowing them to be quickly kept and persuaded.

Low Cost and High ROI: When compared to other forms of marketing such as social media ads, traditional marketing ads, and so on, bulk SMS marketing campaigns offer a low cost and a good ROI.

Disadvantages

Short Message: Long messages will not be able to be sent because each SMS can only have a maximum of 160 characters.

Network Issue: SMS can fail owing to a network connectivity issue, but it will be delivered as soon as the network receives it.