All sorts of branded packaging, such as pouches, boxes, and cartons, are catered to by Netsa Digitals' innovative packaging design. Packaging helps to keep the world in order. The objects we put things in are vital, whether it's a packet for your M&Ms, a hamper for your dirty laundry, or a bottle that holds the delightful liquid particles of your beer together.

So, what exactly does product packaging entail? The construction of a product's exterior is referred to as product package design. This covers material and shape choices, as well as designs, colours, and typefaces used on packaging, a box, a can, a bottle, or any other type of container.

Product packaging is an industry in and of itself, as a graphic design field. Designers at Netsa Digitals are nearly totally focused on building great businesses through packaging design and branding.

So, let's have a look at what constitutes a decent packaging design.

1. Simplicity and clarity

Pick a random shelf and look over some products the next time you go to the grocery. Take a look at each one and ask yourself two basic questions:

1. What is the purpose of this product?
2. What is the name of the company that created it?

An excellent example of packaging design that is straightforward, transparent, and yet incredibly distinctive. There are goods on the market that tout a slew of benefits but don't have a clear brand identity. You'll come across things that appear to be fantastic on the surface but don't clarify what's inside the package. You might also find cleaning products packaged in a way that is more suitable for children's juices.

Although some product categories (such as fragrances and luxuries) allow for a little mystery, failing to identify the product in terms of content, usability, or brand identity is a terrible practise that usually results in a packaging design that doesn't sell well.

So keep rule number one in mind: be clear about the product and the brand.

2. Honesty

Our packaging designs try to present the product in the best possible light. By portraying a product as ten times better than it is, you are deceiving and ultimately failing the customer, resulting in poor sales and a negative brand image. This is where truth comes into play. Consumers don't mind buying simple, low-cost items as long as they know what they're getting!

3. Authenticity

Great brands, and, of course, great packaging designs, are built on originality, character, and memorability. It's easy to see why: there are hundreds of products on the market, all vying for the attention of consumers. Being different, being honest, is the only way to set your business apart.

4. Shelf impact

A product is never seen alone or in great detail from the perspective of a shopper. All we see are real patterns built of diverse things due to the viewing distance from shelves and the fact that products are placed in rows and columns. It isn't until a certain pattern catches our eye that we decide to investigate further. When a product is placed on a shelf, its uniqueness and attraction are referred to as "shelf effect," and it has a significant impact on product sales.

5. Extensibility

A product package design concept should make adding a new line extension (product variation) or a sub-brand simple.