Digital Marketing Types
There are as many different types of digital marketing specialities as there are different methods to connect with digital media. Here are a couple of good examples.
Search Engine Optimization
SEO stands for "search engine optimization." SEO, or search engine optimization, is a marketing tool rather than a type of marketing in and of itself. The art and science of making online pages appealing to search engines is SEO. What matters most in SEO is the "art and science" component. SEO is a science, because it demands you to investigate and balance several contributing criteria in order to get the highest potential position.
Content Marketing
Material marketing, which focuses on delivering relevant and valuable content to a specific audience, is strongly reliant on SEO. Like any other marketing method, the goal of content marketing is to generate leads that will eventually convert into consumers. Traditional advertising, on the other hand, works in a fundamentally different way. It gives value in the form of textual content for free, rather than tempting prospects with the potential worth of a product or service.
Social Media Marketing
Social media marketing may boost traffic and brand awareness by involving people in online debates. The most popular social media marketing platforms are Facebook, Twitter, and Instagram, with LinkedIn and YouTube not far behind. Because it involves active audience participation, social media marketing has gained in popularity as a technique of drawing attention.
Pay-Per-Click (PPC) Advertising
When you place an ad on a platform and are charged every time someone clicks on it, you're using pay-per-click. It's a little trickier to figure out how and when people will see your ad. When a spot on a SERP, or search engine results page, becomes available, the engine fills it with what amounts to an instant auction. An algorithm prioritises each available ad depending on a number of factors, including:
- Ad relevance
- Keyword quality
- The standard of the landing page
- Amount of the bid
Affiliate Marketing
Affiliate marketing allows anyone to make money by promoting other people's products and services. Whether you're the promoter or a corporation that works with the promoter, the method is the same in both circumstances. It is run on a revenue-sharing model. When someone buys the product you're marketing, you'll get compensated as an affiliate. If you're the merchant, you pay the affiliate for every sale they help you make.
