Strategies for Branding Your Business in a Small Community Local Branding:
Local branding is the process by which a company transforms from a structure to a part of the community. Local branding focuses on connections with real people in your neighbourhood, rather than imaginary target audiences made up of statistical demographics.
Because our world has become increasingly digital, investing resources in old-school, word-of-mouth branding methods may appear to be a step backward. However, according to a report by Small Business Trends, 65 percent of budgets are spent in stores.
Furthermore, as a result of COVID's social isolation, people are naturally seeking out human contacts, making in-person branding more crucial than ever. Add in the fact that 75% of consumers switched brands during COVID, and you have a perfect opportunity to win new clients by focusing on the local market.
How to succeed as the market's underdog by defining a challenger brand
Who doesn't root for the underdog? Challenger brands, by definition, start at a disadvantage compared to larger brands in their industry, but turn that deficit into their strongest selling point through savvy marketing and branding. Challenger brand strategies aren't easy and involve a lot of refinement, but if you can carry them off, they're practically a shortcut to market leader status.
