Letterhead: 10 Points to consider
Using custom-designed letterhead correspondence has a timeless and exquisite feel to it. A letterhead with your firm's branding gives you yet another chance to wow clients and make your company more recognizable. The good thing about designing a letterhead is that it can be used for more than just letters: it can be used for digital documents, emails, newsletters, bills, thank-you notes, and more. To get your creative juices going, check out the letterhead pointers below.
Make Your Branding Stand Out
Yes, especially if it's for a business, you can and definitely should add a logo on your letterhead. Consider different ways to include your branding in a unique way.
Maintain Simplicity
Even while, as the previous suggestion implies, you want to emphasize your brand, you don't want to do so to the point where it detracts from the document's substance.
Make Effective Use of Space
Letterhead designs are traditionally positioned at the top of the page, but this is by no means a hard-and-fast rule.
Add a Finishing Touch
Find a printer that can accommodate some distinctive printing effects if you truly want your letterhead to stand out
Emphasize Typography
For a classic aesthetic, use typography that emphasizes a beautiful mix of typefaces — from a bold, shadowed sans serif to a vintage-style script — transforming critical information into an appealing design component.
Make Use of Meaningful Illustrations
Use imagery that says something about the brand and is relevant to the intended audience in a design that makes creative use of positive and negative space.
Don't Forget About the Backside
If you're shipping actual letters, having anything on the backside, even if it's only a solid color or a pattern, adds polish to the design.
Experiment with a Badge or Crest
A badge or crest is a great alternative for a personalized graphic to create your letterhead around, especially for personal stationery. Images or icons that symbolize your personality or interests can be included.
Expand Your Business
Scaling up some piece of your logo or another recognized symbol to utilize as a pattern or abstract creative element is another approach to get the most bang for your branding money.
Put Your Signature on It
Including your signature in the design of your letterhead gives it a unique and highly personalized look that is perfect for either personal stationery or a business that bears your name.
